Language in Web Communication: A Crash Course - How to raise the linguistic awareness of non-linguist professionals in the workplace

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Published: Aug 20, 2012
DOI: https://doi.org/10.7146/claw.v1i1.7234
Keywords:
Communication, Language

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Birthe Toft
Institute of Design and Communication, University of Southern Denmark

Abstract

Having taught and carried out research in LSP and business communication for many years, I have come across, again and again, the problems arising from the inferior status of language in the business environment. Being convinced that it does not have to be so, instead of going on trying to convince non-linguistically trained colleagues of the importance of language via the usual arguments, I suggest that we let them experience the problems arising from the non-recognition of the importance of language via a Web communication crash course, inspired by a course taught to BA students at the University of Southern Denmark, Kolding.

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How to Cite
Toft, B. (2012). Language in Web Communication: A Crash Course - How to raise the linguistic awareness of non-linguist professionals in the workplace. Communication & Language at Work, 1(1), 3–10. https://doi.org/10.7146/claw.v1i1.7234
Issue
Vol. 1 No. 1 (2012): ICT Tools and Professional language
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Articles

The journal is published under a Creative Commons license Attribution Non-commercial No derivatives (cc by-nc-sa) http://creativecommons.org/about/license. CLaW allows the author(s) to retain publishing rights without restrictions. Copyright remains with authors without restrictions.

Author Biography

Birthe Toft, Institute of Design and Communication, University of Southern Denmark

Birthe Toft is an associate professor at the Institute of Design and Communication at the Kolding campus of the University of Southern Denmark. Since 1984 she has carried out research and teaching within the areas of terminology, LSP, and text production. In recent years, these subjects have to a large degree merged with the area of Web Communication and have increasingly come to deal with various linguistic aspects of the World Wide Web, seen from the Web Developer’s as well as the Web User’s point of view.