A Social Semiotic Theory of Synesthesia? - A Discussion Paper

Theo Van Leeuwen


After a brief survey of ideas about synesthesia in philosophy, science and the arts, this paper explores the common qualities of the parameters of colour, graphic shape (including typography), timbre and texture, hypothesizes a number of points of correspondence and argues for their semiotic importance in the contemporary multimodal communication of identity.


identity, metaphor, multimodality, parametric analysis, social semiotics, synesthesia

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DOI: http://dx.doi.org/10.7146/hjlcb.v0i55.24292


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